The Sidra Group

Sidra Group was founded in Qatar with a simple vision: to bring everyday happiness and convenience closer to families. Backed by over 20 years of industry experience, our management team has developed a deep understanding of customer needs, market trends, and service excellence.

With a focus on two essential sectors — a toy shop and a supermarket — Sidra Group creates spaces that combine joy with everyday living. From children discovering their favorite toys to families finding trusted grocery essentials, every detail is designed to deliver value, comfort, and satisfaction.

Though our stores are modest in size, they are thoughtfully curated to offer a warm atmosphere, quality products, and a personalized shopping experience

FOR EVERY HOME, FOR EVERY SMILE

Our Vission

Our Mission

To become a trusted neighborhood brand in Qatar, recognized for quality, reliability, and customer satisfaction — growing steadily while staying closely connected to the community we serve

Our mission is to provide high-quality toys that inspire creativity, imagination, and joy in children, while also offering fresh, reliable, and affordable supermarket essentials for everyday family needs. We aim to create a welcoming and customer-focused shopping experience where every visitor feels valued and supported. Through trust, consistency, and excellent service, we strive to build long-term relationships with our customers and grow sustainably while staying committed to quality and the community we serve.